Websites provide many benefits for businesses looking to build brand awareness and effectively market their products and services online. They are also important for SEO marketing, since a user-friendly website can lead to more traffic, leads and conversions.
In web development, keywords and meta tags are crucial in improving your site’s searchability.
Anchor text is a particularly important element in SEO marketing that search engines analyse to help determine the site’s position in the search engine results pages (SERPs) of Google and other search engines. Read on to learn more about anchor text and its different types.
Defining Anchor Text
Anchor text is clickable text, usually coloured blue with an underline, that links to another site or source material. The text looks like this in code:
<a href=”http://www.example.com”>Example Anchor Text</a>
The anchored text in this code is “Example Anchor Text”.
When properly utilised, readers will know what to expect when clicking on the link.
If your content is high-quality and relevant, other websites may link back to your website via anchor tech in their own content. This process is called “link building,” and it’s critical for SEO. Backlinks with relevant anchor text that incorporates your keywords help signal to Google what your website is about and the keywords it should rank for.
Types of Anchor Text
The links on the anchor text can be internal links that lead to another page in your website or external links that lead to sources outside it. However, it can also be used in different ways, like the following.
You can attach a link to the page’s targeted keyword. It can be an exact match or a partial match. For example, if the keyword is “anchor text,” you can attach a link using the same phrase or a slightly modified version like “understanding link text.”
You can also make your brand name as anchor text. For instance, “Vaccoda” is the link text, and it will lead to the home page of our company.
Naked anchor text is simply a hyperlinked URL. For instance, you can put “https://vaccodadesign.com/” on the page and turn it into anchor text. This type is not commonly used, since it tends to make content look disorganised.
When you hyperlink an image, Google will use the alt text as anchor text. For this reason, it’s important to incorporate relevant keywords in the alt text of all the images you use on your website.
When incorporating anchor text within your website, it’s best to ensure it is both concise and relevant to the page it links to. It also needs to be incorporated naturally in the web content and not be overused, as this can distract the reader.
Web Design and Digital Marketing Experts in Bromley
Well-placed and relevant anchor text can help turn your website into a credible online resource, boost its authoritativeness and support your SEO efforts. At Vaccoda, we provide digital marketing services that ensure all SEO elements—from the anchor text to your content and beyond—are incorporated into your website to improve both its SERPs ranking and the user experience.
Visit our home page to learn more about our services.