People and businesses are rapidly shifting toward the digital realm, and it’s more evident now than ever. In the UK alone, 66.99 million people use the internet. Also, 78% of consumers will visit a store because of an online company search. Nobody wants to miss that type of opportunity. A website is a great way to stay updated and improve communication with modern-day consumers.
If you’re wondering if your business should have a website, the answer is absolutely! Continue reading to find out why.
Online presence means everything in today’s world. Having a professional website will only increase your credibility in the eyes of consumers. Consumers like to confirm reliability by checking reviews, websites, and social media accounts to check business reliability.
If they find your business through recommendations or social media but don’t manage to find your website, they might turn the other way and choose a competitor.
Get to know your customers
Think of a business website as a digital office. Once interested consumers step inside, you can see which products catch the most interest, how consumers react when they interact with your brand, etc.
The same goes for websites. With the right digital marketing tools on your website, you can pinpoint which consumer group to target in the future and what to improve.
When you have a company website, your services are available 24/7 to consumers. If someone is interested in your company in the middle of the night, they don’t have to wait to call. Instead, they can reach out to you directly on your website. However, to make the most out of this, you need to have an intriguing and user-friendly web design.
Increasing customer base
Can you imagine the number of people that search for a local business online? You’ve probably done it at least a dozen times yourself. If you don’t have a website, you won’t show up in the results, no matter how much your services match a consumer’s needs.
Simply put, a website is an excellent opportunity to spread the word about your business, especially if you collaborate with digital marketers who will know how to promote it.
Having a company website allows you to have a deeper connection with your customers. With the help of videos, blog posts, or images, you can showcase recent awards and successful projects, company sustainability, good teamwork, sales, new products, and everything you can think of.
It’s also a great chance to show your customers who you really are and help put a face to your business, one that customers will be able to relate to. This will not only amplify your public image as a serious company, but it will also contribute to building a more frequent and rewarding relationship with your customers.
Build with Vaccoda
It may sound complicated but worry not, as Vaccoda is here to help you through the entire process. With over 20 years of experience in website building and digital marketing, our team is ready to lend a helping hand to any type of business.
With our services, you can establish your presence in the digital world like a true professional. Increase organic traffic and conversions in no time with our website design and maintenance, SEO, graphic design, printing, cloud data backup, email hosting, and much more.
Contact us today to learn more about our services and to connect with our team of expert web designers.