The easy to understand guide – A to Z of SEO

Do you find yourself struggling to understand what SEO (or Search Engine Optimisation) is? If so, we have posted this really helpful infographic below from Thomson Local which will help you to understand the A to Z of SEO and what all the terms and techniques mean.

Before I read on, what can SEO do for my website?

As you are aware through your own use of Google to search for information, products or services online, Google is a huge part of your, (and everyone’s) lives – in excess of 100 billion searches are carried out each month and with Google being the first port-of-call for anyone looking for something on the internet, it is safe to say that any Business that chooses to ignore or overlook the importance of Google and what SEO can do for a business does so at their peril.

Without getting too complicated or technical, Google determines the search results that are shown to you after you have entered search terms, keywords or phrases based on many different factors to ensure that you only see relevant and accurate results (websites) on Search Engine Results Pages (or “SERPs” for short).

For example, if you were searching for a gardener local to you; in this example we will use “Kent” as the area; you would probably type in keywords in along the lines of “Gardener in Kent” into the Google search box.

If Google then presented you with search results for gardening businesses based in Scotland these results would obviously be useless to you, therefore the considerations that Google gives to the results that are shown are predominately based on showing only the very best websites that contain fit-for-purpose, accurate and relevant information based on the search criteria you entered and in most instances location also, dependent on the business type.

This really handy infographic guide below by Thomsonlocal explains SEO in easy-to-understand terms!