How Colour Affects The Online Buying Decisions Of Your Customers

The psychology of colour in marketing and branding

It’s all about the colour you choose

Do you ever consider how colour affects the decisions your customers make when using your website to purchase your products or enquire about your services? For business owners that focus the sale of their goods and services online, it really is an art of persuasion – although there are many factors that influence how and what your customers buy, a great deal is decided based on visual cues – the strongest and most important of these being colour.

In the infographic below, 4Imprint share their thoughts about the psychology of colour in marketing and branding.

Psychology of colour in marketing and branding
Summary
The psychology of colour in marketing and branding
Article Name
The psychology of colour in marketing and branding
Description
Choosing the right colours can make all the difference between success and failure, this infographic explains how colour influences your customers.
Author
Publisher Name
Vaccoda
Publisher Logo
The best start-up business guide of all the things you need to do before you launch – Part 4 of 5!
The best start-up business guide of all the things you need to do before you launch – Part 5 of 5!
keyboard_arrow_up