It’s all about the colour you choose
Do you ever consider how colour affects the decisions your customers make when using your website to purchase your products or enquire about your services? For business owners that focus the sale of their goods and services online, it really is an art of persuasion – although there are many factors that influence how and what your customers buy, a great deal is decided based on visual cues – the strongest and most important of these being colour.
In the infographic below, 4Imprint share their thoughts about the psychology of colour in marketing and branding.