Laser Quest Franchises
About Laser Quest Franchises
They run laser tag centres across the UK as a franchise (part of Laser Quest GB network).
We work with some of Laser Quest GB franchise operators across the UK. One of their franchisees who owns a multi-site operation was looking to increase their awareness for Children’s’ Birthday Parties, corporate bookings and evening bookings, and to attract more Student groups too.
The first part of the project was to build websites for all the locations of their target customers, containing call-to-action areas to encourage bookings and designed to be highly visual and engaging. We then developed a Google AdWords campaign that almost doubled their monthly customer footfall in 3 months, from 4,000 customers a month to nearly 7,500. The campaigns were well optimised so the spend was very low and conversion extremely high, resulting in a great return on investment.
We also manage a Search Engine Optimisation campaign and this alone has also more than doubled monthly website visitors, jumping from approximately 3,500 sessions to consistently over 7,500 each month.
The Social Media presence was also poor before we started and as Social Media lends itself to this type of business, we run regular sponsored campaigns in addition to our daily management of their accounts. Social Media also boosts monthly customer footfall and online bookings.
In bookings through AdWords
Yearly follower increase
On Social Media channels
Overall rank improvement
On Google search