Google Adwords Marketing Bromley

What exactly is Google AdWords?

Google AdWords is also known as ‘Pay-per-click’ advertising (or PPC for short) and refers to the paid advertisements that you see on the search engine results such as Google and Bing. When you search for something on Google, the sponsored advert sections are distinguished by a little green box which says ‘ad’ and they tend to show in the first four and last four results on a page.

Simply put, Google AdWords is based on paying Google a set fee (cost-per-click, or CPC for short) every time a customer clicks on one of your adverts, which allows you to target specific keywords, customers and locations. To keep your AdWords spend controlled, you can set an overall monthly spend and management budget that you are comfortable with.

How about Display and Remarketing ads?

PPC marketing extends beyond the ads you see in the search results of Google and Bing. Vaccoda can also offer display advertising which refers to the banner adverts that you see on various websites and this can be targeted to specific areas of interest and demographics too.

Re-marketing is a very effective and clever tool which allows you to advertise to people who have already visited your website. When a user visits your site and looks at your products or services, this information is stored on their computer (through whats called a ‘cookie’) which means that you can continue to show them your adverts on other websites that support the Google display network, such as the Daily Mail, The Guardian and many others.

How will Google AdWords (PPC) advertising benefit me?

One of the main advantages of PPC is that you can get your adverts and business showing on Google very quickly – even the same day in some cases. If you are a new company or looking to generate customer enquiries and leads, you can set your budget and start advertising immediately. Considering that Google Ads show in the first four (and last four) positions on their search results pages, you can get very good exposure.

Choosing the right keywords

You are able to select the target keywords that are relevant to your business and can get even more focused by targeting ages, locations and times of the day that you would like your ads to show. Once we have discussed all the keyword options with you, we then research and determine the best keywords to base your campaign on.

Google Adwords is extremely flexible and can grow with the needs of your business. If you are seeing enquiries come through and generating new business, you can increase your budget month-on-month as and when you want to, and grow your business with a great PPC campaign.

What is a management fee?

We charge a management fee which is usually a percentage of the overall monthly budget. This management fee covers the damily management, monitoring and adjustments to your campaign. The key to a successful Google AdWords campaign is regular monitoring, tweaking and adjustments to ensure you get a maximum return on your budget each month.