There have been huge steps in online digital marketing in the past few years. Many businesses continuously experience both the benefits and challenges that these strategies have been creating.
The fact that you’re reading this on our blog means that you’ve taken the first steps into making sure you’re taking advantage of these digital marketing strategies.
One of the biggest challenges business websites encounter is a high bounce rate. It can be difficult to establish a strong online presence if users don’t stay on your pages long enough to be convinced of your products’ strengths.
What is Bounce Rate?
In the simplest terms, the bounce rate of a website is the percentage of people who leave after seeing just one page.
Website owners, arguably more so for those who use their websites for business, try to aim for a lower bounce rate. A higher bounce rate means that a lot of people don’t really explore what other things the website (and the business) has to offer. This also means that the website’s conversion rate or sales numbers are relatively low.
This is bad news, especially for those who have poured resources into designing and developing their website.
What affects a website Bounce Rate?
There are many factors that can affect a website’s bounce rate. It’s worth looking into each of these to learn how to lower yours.
- Website Design – When talking about website design, especially in relation to bounce rate, it’s important to note that it’s not strictly about the aesthetic aspect. That plays a major role as well, but it’s also important to consider the layout of the pages. Misleading buttons or confusing typefaces can make the website hard to navigate and will make a lot of people give up.
- Load Speed – It can be terribly frustrating to visit a website and find out that it will take an eternity to load just one page. Most people will simply leave at that point. Improving your website’s speed is a process in itself. Reach out to us so we can help.
- Advertisements – Although advertisements are some websites’ way of getting extra income, there can easily be too much of them on a page. People today have become more sensitive to these things, especially if your competitors don’t have advertisements on their websites.
- Calls to Action – Sometimes, visitors may feel satisfied that they’ve seen enough after reading a single page’s worth of content. At this point, it’s up to your calls to action to make sure users are given the opportunity and that little push to see what else you’re offering on your other pages.
- Metadata – Some meta descriptions on search engines can be misleading. If the user finds out that the page they accessed isn’t what the metadata made it out to be, they’ll often go back to the search results and look at the next listing. Make sure that your metadata is accurate and descriptive.
- Content Quality – If users don’t find your content engaging, informative, and (most of all) valuable, they won’t stay. This can also happen if the keywords in your content sound spammy. You may get hits from high rankings, but the content can’t sustain that traffic.
- Mobile Optimisation – An overwhelming number of people now prefer to use their mobile devices when accessing the internet. If your website is not mobile-friendly, the user experience will suffer. Make sure that you consider this when building your pages.
By taking all of the above into consideration, you can lower the bounce rate of your website. It can be a long process, but the pay-off is definitely worth it. If you find yourself confused about particular issues, you can always reach out to us for help or more information.
Just fill out the form on our contact us page and we’ll take care of the rest.