Never underestimate the power of customer reviews. People all over the world rely on them to make more informed purchase decisions. Not only do reviews significantly impact the buyer’s journey, but they also carry a lot of weight in terms of Google’s search algorithm.
The more customers that leave quality reviews on your business, the more online authority you have in Google’s eyes. Over time, this can lead to an increase in leads, sales, and revenue. Consider hiring a web design agency in Bromley to better explore the benefits of Google reviews for your business.
In the meantime, you can try the following tactics to help you acquire more Google reviews:
1. Ask Your Customers Upfront for Google Reviews
The easiest way to go about this is to directly ask satisfied customers to write a review on their experience. You could do this in person or by sending a follow-up email asking for their feedback.
If you choose the latter, be sure to thank the customer for trusting your company. Tell them why their feedback matters and that you’d be grateful if they could leave a review themselves. Finally, provide a link through which your customers can easily leave Google reviews.
2. Put Calls-to-Action on Your Website
Whether it’s through a button, an icon, or anchor text, strategically adding calls-to-action to your website encourages and reminds customers to leave a review. Whichever strategy you choose, accompany it with a message such as: “Are you enjoying [insert name of product/service]? Leave us a review.”
3. Hand Out “Leave Us a Review” Cards
Customise a physical card that contains a shortcut link to your review page. Typical review links, however, are often too long to be placed on a tiny card, so it’s recommended to use a tool like bitly.com to shorten and customise your review link.
You can also include a QR code instead of a link. This way, your customers won’t have to type anything—all they need to do is scan the code with their phone to open your review page.
Other than cards, you can also explore other offline methods like flyers and brochures.
4. Request Google Reviews on Social Media
Social media is an excellent tool for businesses, not just for promotions but also for encouraging engagement. Another way to leverage social media is by posting a screenshot of your best review with a caption that encourages your followers to leave their own feedback. Be sure to include the shortened link to your Google review page. Some platforms that you can explore are Instagram and Twitter.
These are only a few of the tactics that you can incorporate into your marketing strategy. If you want to explore more effective ways of getting quality Google reviews, partnering with a trusted online marketing agency like Vaccoda can do wonders for your business.
For over ten years, Vaccoda has helped businesses of all sizes boost their online presence and generate a steady stream of website traffic, leads, and sales. Our areas of expertise include Search Engine Optimisation, Google AdWords, and Social Media Marketing.
Call us at 0208 776 0400 or fill out our online form to learn more about our services.