Why do landing pages matter?
Landing pages are instrumental to the success of your visibility online when running digital marketing campaigns. They help convert website visitors into customers and provide focus on specific products or services, especially if used in-conjunction with an SEO or PPC campaign.
Landing pages contain many important elements, such as well thought-out headlines, key company / service or product information, unique selling points, great images and call-to-action sections that help encourage your website visitors to take action and either make an enquiry via a form or ring you.
The infographic below by KISSmetrics explains the best format and approach that you should consider when building a landing page.