All businesses rely on good graphic design in one way or another, whether that be printed promotional materials such as business cards, leaflets, posters or similar, or things like banners, social media graphics for posts, logos, brochures or anything else in-between.
Poor design really lets the side down and can end up having a negative impact on your business, or worse still, deter potential customers altogether and send them running off into the welcoming arms of your competitors – with better designed stuff.
Understanding what is and isn’t important with design can make all the difference and can really strengthen your brand image and improve customer perception and confidence.
In this 2-part blog, we look at the main design requirements for businesses, and what to think about when designing artwork for many uses. The blog will cover:
- Business Stationery & Promotional Material
- Logo Design
- Artwork for Social Media
- Adverts in Magazines & Similar
- Photos & Images on Websites (Product Photography)
- Slideshow Banners on Websites
So, lets kick proceedings off with Business Stationery and take a look at what you need to think about when getting creative!