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Google SEO Algorithm Updates - A Historical Overview

A timeline of Google’s major SEO updates from 2012 to present!

Marketing

Has your website been affected?

Since 2012 (seems so long ago now) Google has released a succession of search algorithm updates. For those that don’t know, in the simplest terms, an algorithm is a set of processes/signals to determine how trustworthy, reputable or useful your website is to a user when they are searching for something. Simply put, if your website is as SEO compliant as possible, taking into account all of Google’s algorithm changes and more, your website will rank higher.

Of course there are many other contributing factors that all go towards how successful the overall online visibility of a website is from an SEO point-of-view, but Google’s algorithm updates are obviously a big factor to take into consideration when planning a Search Engine Optimisation Strategy.

What does this mean for my website?

In essence, an algorithm update would result in the ranked positions of your website changing (your website will move upwards or downwards). These peaks and troughs are normal though, and with a good Search Engine Optimisation strategy you should notice very little ill-effect as a result of algorithm changes.

The really insightful infographic below, by Express Writers share Google’s algorithm updates and how they will impact on your website, and includes the latest Google updates for 2017 as well as a recap to all the other historical algorithm updates, following our previous infographic blog providing a similar timeline to Google Updates that we published back in December 2016.

Timeline Of Google's Major SEO Content Updates
Summary
A timeline of Google's major SEO updates from 2012 to present!
Article Name
A timeline of Google's major SEO updates from 2012 to present!
Description
In this updated blog that includes all of 2017's latest Google algorithm changes, we look back over the last 5 years of Google's major SEO content updates.
Author
Publisher Name
Vaccoda
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Umar Z.
Not enough stars to give, incredibly great team, amazing customer service, nothing but helpful and amazing. Can't recommend them enough!
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Fantastic! The guys at Vaccoda from start to finish have been brilliant in not only working with what I wanted my site to look like, but also put up with my endless questions and queries, they are upfront and clear on what you are getting and very fair in terms of pricing. Local, friendly and always at the end of the phone should you need them...highly recommend!
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We hired Vaccoda to build our new company website and the service we received was outstanding. All the guys were extremely patient with us (the process was delayed at our end) and understanding. The website itself is exactly what we envisioned, we are extremely grateful to the team and will recommend them to anybody seeking the same service.
Xpressing Cleaning S.
I am absolutely thrilled with the website development services provided by Matt, Ben, and Rob. They exceeded my expectations in every possible way. From the very beginning, their professionalism and dedication were evident.Matt and Ben were incredibly patient and attentive to my requirements. They understood my vision and incorporated every element. Their exceptional creativity and prompt delivery showcased their strong work ethics.I was particularly impressed by their ability to effectively organise and display plenty of information. Despite the extensive content, they made it easily accessible and engaging for visitors.The end result surpassed my expectations. The website captures my brand essence perfectly and showcases our cleaning services in an appealing manner. The attention to detail and seamless integration of features reflect the team's expertise and commitment to excellence.I highly recommend Matt, Ben, Rob, and the entire team for their professionalism, technical skills, and exceptional customer service. They truly go above and beyond to deliver outstanding results. Thank you for the exceptional website development and the overall experience!
Sean H.
We have been working with Vaccoda for the past 4 years and their creativity and professional knowledge/input has been a vital element in the development and growth of our business over this time. We have completely updated our business model, market engagement and marketing in general and Vaccoda have been with us providing important and constructive input at every step of the journey, helping us to not only identify the public face of the business and target audiences but also they have provided input from a practical and creative aspect too, including a total brand re-design, professional imagery and photography, 2 new websites, marketing collateral and setup and managing of our digital marketing strategy. The team interpret our ideas and then exceed all our expectations in turning them into reality every single time. We couldn’t have achieved what we have in the tight timeframes without the vital input and ideas from the Vaccoda team over the years. In a word they are brilliant.
FAB R.
We have been working with Vaccoda to design our new brand, website and to take care of our marketing, and we couldn't be happier!They have been truly outstanding from start to finish, and have built us an incredible website, designed a beautiful new logo and branding and have made a huge difference to our visiblity on Google and our Social Media presence.We are generating lots of new leads/customers, and Vaccoda has really helped us take our business to the next level. They really do know their stuff. Highly, highly, HIGHLY recommended!
Emily
The team at Vaccoda have been professional, creative, knowledgable and a pleasure to work with. They came up with exactly what I wanted with minimal input required from me. The updates and changes I need doing on my website are dealt with promptly and the SEO marketing have produced more clients. Their service is first class. Thanks for everything Vaccoda!
John A.
Matt, Rob & Ben have been superb from the get go! Really appreciate the time and effort (and patience) they put in to building a nice and simple website for Tech Talento! The support and communication has been great and I would recommend them to those wanting to start up their business. Great work guys and thank you for you continued support!!
The Waterside D.
I have to start by saying that I would highly recommend this company! I did a lot of research as there are so many website companies out there. I was so overwhelmed, that I ended up asking people on LinkedIn. Several people recommended Vaccoda and so I contacted them. After speaking to about three others that I narrowed down, Vaccoda stood out. They were friendly, knowledgeable, and listened very carefully to what I wanted. It is very difficult to translate what is in my head to a website company, but Vaccoda took the time to get it right. They clearly put their customers at the heart of what they do, as nothing was too much trouble, and even though we had a couple of issues with plugins from our old site, they found a solution. We love our website - it really represents our image and what we want to portray. Reputation is everything to us, and we pride ourselves on high quality, and so I would not be recommending a company unless I can hand on heart say that they are brilliant! Thank you Vaccoda.
DJ B.
We chose Vaccoda because of their knowledge, portfolio and ability to deliver what we needed. We required a mix of web and digital, and given their excellent track-record and reputation, we felt they would be the right fit for us. So glad I did choose them - the website they made for us is fantastic and the leads we are getting from the SEO and Social Media work they do for us is higher than we have ever had before.Highly recommend Vaccoda.
Esther W.
The level of service and assistance received from Ben and the team at Vaccoda is excellent. We have worked with Vaccoda for a few years now, and they look after our website and Google presence. The team are quick to respond to any query we have with a sense of urgency and nothing is too much trouble. We highly recommend Vaccoda.
caroline
Ben and his team were amazing from start to finish. The website and logo were exactly what we had asked for. We’re so happy with the final result and really excited to get started with the new site.
Teresa K.
I can’t thank Ben Gidney and Rob Fisher enough. They have gone above and beyond over the last few days to help me overcome an IT obstacle. Their support and guidance has been outstanding. I can’t recommend Ben, Rob and Vaccoda enough.Thanks Guys!
Phillip C.
Vaccoda have, hands down, been the best website design agency I have ever worked with. Used other web designers in the past but for one reason and another they never quite hit the spot which is frustrating. Vaccoda on the other hand got what we wanted and created an amazing website for us that literally wowed us when we saw it, so if you need a website, website marketing or anything else that Vaccoda offers for that matter, use these guys and don’t bother looking elsewhere.
Georgia S.
Rob and his team are extremely professional and knowledgable with their approach towards SEO and marketing. The SEO and website optimisation work Vaccoda has carried out for our business has provided excellent results with many new enquiries coming in, and we are kept informed with monthly reports and updates along the way. Can't recommend them enough.
Chloe S.
The Vaccoda team have looked after our Website and SEO work and I would not hesitate to recommend them to others. Vaccoda have been brilliant to deal with and have helped our business with organic leads through our website and our SEO rankings have massively improved. Very personal service and fantastic to work with.
Nathan H.
We have been working with Vaccoda on various digital media and marketing activities for both our leisure based business and also our clients hospitality businesses over the past year, and more so since restrictions were lifted for the leisure and hospitality sector. Vaccoda has been instrumental in the recovery of our business post-COVID and we are incredibly happy with the work they do and the assistance they have given us through particularly difficult times. Here’s to many more years working with Vaccoda - they are excellent and highly recommended.
Thora F.
Very happy with my new website. Communication was great throughout, Ben and his team are a highly professional outfit, 100% recommend;)
Emma D.
My sister runs a business and she had used Vaccoda for her website design and marketing. Given that my sister has grown her business quickly from a startup / new business, to a business that now provides her
Cara L.
Fantastic service and incredible results. Took my site from the bottom of google to the first page for all the keywords I wanted and keywords Vaccoda recommended too. The results speak for themselves, and Rob and the team at Vaccoda know exactly what they are doing! Just outstanding
Adam W.
Vaccoda have been excellent and have delivered way beyond our expectations. An outstanding website design and digital marketing company of the highest calibre. A professional company that cares about their customers and passionate about what they do. Would definitely recommend to anyone.
Matt W.
The team at Vaccoda are so helpful and patient. They are always super responsive and are always on hand to help with my website. I love that they can deal with the ongoing managing, updating and editing of my website as much or as little as I need. I am not the most website savvy person but that wasn’t an issue for them when designing my website. Ben managed to make the whole process and made it so straightforward, engaging and interesting! I wouldn’t hesitate to recommend Vaccoda and the team - fab service!
P J
Vaccoda has been helping managed our community website for years. However, we recently had an issue with our social media page which, by the way, is totally outside of Vaccoda's scope of work with us. Nevertheless, Matt did not hesitate to help resolve the issue. Not only was he very responsive but he was extremely patient. He provided line by line precise and detailed guidance on what needed to be done to resolve the issue. If I'm to be honest, he went way above the call of duty and for that, I give MASSIVE thanks.Pauline
Matthew W.
Vaccoda and Ben Gidney are simply great! Nothing they can't do and so quick and responsive to deal with website work, changes, amendments and updates etc. Can't recommend them and Ben highly enough. A professional company and great service. Matthew Wales
Novelette E.
I came across Vaccoda while searching for help with my website customer and appointment form and I'm really glad founded them. They were able to resolved the error message which I even thought it the original web designer who fixed it. I would recommend Vaccoda due to their politeness and professionalism and short period of time taken to resolve the issues with website forms without cost. Thank you Rob.
Lauren B
Danny T.
Vaccoda have exceeded our expectations in every way, which is never easy! I wanted to upgrade my web presence and needed Search engine marketing done and I was attracted by the personable approach from Vaccoda plus their clear desire to design an amazing website that aligned exactly with my brief/needs rather than produce a website that 'sort of' hit the brief.The communication at every step was excellent and the ideas for the site really brought my vision to life. The marketing strategy means that my website now ranks at the top of Google and also shows in Map results and more importantly I am generating business. I’d have no hesitation in recommending Vaccoda if you are looking for a complete web solution and marketing like I was.
David S.
As a person who knows NOTHING about setting up a website, I found Ben to be patient and helpful in every way. He made me feel that nothing was too much trouble. Very much appreciated - excellent all round service.
anthony H.
Matt, Rob and the team worked hard to identify our needs and target market. They offered a wide variety of interesting and creative ideas, ultimately producing a website we could be proud of! Vaccoda have continued to support us with any issues or alterations following the completion of the initial project and we are so grateful for their partnership. It's as though they genuinely care about our company!
Allyson H.
I particularly appreciated the face to face interaction which allowed me to discuss my requirements in detail. At the same time, I received constructive and informative feedback and advice. This experience enabled me to make my decision to go ahead with confidence.
Stuart L.
Have been working with Vaccoda for a few years now and their high service level has remained the same throughout. Good guys and highly recommended.
Michelle H.
Fast professional service with friendly team can not recommended enough
Jo S.
Matt, Rob and the team at Vaccoda recently completed a refresh of our corporate website which also included providing additional functionality. They were quick and responsive in delivery and responding to questions. Those are essential qualities for a small firm like ours. Thanks guys!
Jack F.
Vaccoda provided exceptional service, Rob was great to work with and the team produced a brilliant website for me. Would highly recommend.
edel G.
Fantastic company. Professional and reasonably priced. Rob and the team are so helpful with everything and attention to detail is outstanding. 100% recommend
Gillian F.
Highly recommend Rob@ Vaccoda, the company I work for have been using this company for years and as always the quality is outstanding and very efficient! Nothing is a problem and always happy to help!
Darren P.
Vaccoda have built a brilliant website. Thanks very much to Rob, Aaron, Ben and Matt!
Rachael M.
Rob and the team were so helpful with my printing order. The quality of the images were great and was such a speedy service. Wouldn’t hesitate to use them again!
Adam N.
Great team at Vaccoda helping us revamp the website, they also designed our new logo. Rob & Matt were in contact throughout the process answering any questions we had.Highly recommended.AdamFenner Nash Electrical
Lewisham Parent Carer F.
Vaccoda has supported Lewisham Parent Carers Forum for several years, and we have been impressed by the excellent service they provide – always on hand to support us with any technical matters such as our website, email, computer based/IT issues and more. Nothing is too much trouble for them. We highly recommend Vaccoda.
Jennie Howliston (Minky M.
Due to various reasons, we moved our services to Vaccoda having worked with a previous web design agency and we are pleased we chose Vaccoda. We appreciate the transparency and the excellent communication we get with Vaccoda as well as their enthusiastic approach to our business and the services they provide. We highly recommend Vaccoda - an excellent company.
Jane R.
Rob, Matt and the team at Vaccoda provide an excellent web design and build facility, with related services for hosting, SEO, emails, social media marketing, app development and more.Their customer service is outstanding - they're very responsive and on-the-ball. As a fellow marketing professional and supplier, it's great to work with a team that 'gets it' and understands their clients needs.
Leeya
Excellent service and very kind.
Suzie B.
I have to say that in all my years as a Marketing Consultant, I have never experienced customer service of this calibre before. Rob and his team are very warm and accommodating, they really go the extra mile to ensure that you as the customer are happy. The company is highly responsive to all my communications, they get straight back to me and their responses are very clear, detailed and their extensive services are very reasonably priced. Vaccoda quickly understood exactly what was required, their knowledge and experience are unparalleled, I have no hesitation in recommending them. If you are looking for a solid, dependable, reliable, creative web company to make your business shine, then you needn't look any further.
P R
We have been with Vaccoda for a few years now, and are very happy with their service. Rob and the Vaccoda team have been extremely professional, efficient and helpful, and a pleasure to work with.They guided us through the set-up of our website and are always on hand, should we require any help or information, and are very customer friendly.
Zoe C.
Vaccoda is a brilliant company to deal with and they have done an excellent job of our website and design work and have advised me numerous times with questions I had regarding social media marketing and Google marketing. They are experts in their field, and I would definitely recommend them.
Tracey Di V.
We required a new website for our business, and we spoke to a number of web design agencies and obtained various quotes.Vaccoda stood out to us as they spoke with experience and provided a lot of knowledge and guidance, even pointing out things and advising us on aspects to the new website that we hadn't thought of.We also liked the fact that Vaccoda didn't immediately start talking about costs and quotes on the first phone call but instead wanted to get to know us and our business - other web designers we spoke to tended to gloss over the details regarding our business and got straight to the point of money which really put us off.We felt very comfortable with the Vaccoda team and were so pleased we gave them our business. Our website is fantastic and we couldn't be happier - 5 stars from us and we very much recommend Rob and the Vaccoda team.
Matthew B.
Rob and Matt built a new e-commerce website and it looks fantastic! They have been really quick to respond to any questions I've had. Our customers are already commenting on how good it looks and how easy it is for them to use now.
Jon O.
I'm a copywriter who works on websites for clients, often in partnership with Rob and the team at Vaccoda. Every time I've worked on a project with them, I've found Vaccoda to be professional, quick to respond, and a really proactive force for getting beautiful and effective websites created. I'd recommend them to anyone who's looking to make the process of creating a new website easy - without compromising on results.
Dennis W.
Thinkpad has produced many printing projects for Vaccoda, we pride ourselves on quality printing and we have found their Designed Artwork to be spot on for print, completely press ready and this proves they they not only know the design process but will guarantee all printing will be of the highest quality across a wide range a media.We have also sort advice and help directly from Vaccoda, Rob and his team are always eager to help and never rushed off the phone, Vaccoda goes the extra mile to really try to understand the requirement and always offers practical solutions.
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