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Fast Loading Website

Is your website fast enough?

Having a fast loading website matters! Is your site fast enough?

Did you know that a slow to load website can lead to your customers abandoning your website and moving to a faster competitor website if your’s doesn’t load within 3-4 seconds.

Statistics show that even a tiny 1 second page load delay can lead to a 7% loss in conversions. Considering that people expect websites to load quickly means that if yours is slow, you will lose business and traffic as a consequence, so ensuring that your web design company builds or optimises your website to load as fast as possible on all devices, such as mobile phones and tablets is crucial.

On top of that you have to consider the effect of a slow to load website on Google. Your search engine rankings can be adversely affected if your website is slow, and if your bounce rate is high this will impact on your online visibility even more.

What is a bounce rate?

Bounce rate is determined based on percentages, on a scale of 1% to 100%.

To explain in simple terms, if a bounce rate percentage is high, this indicates that your website visitors are navigating away from your website after viewing only one page (due to slow loading times). The lower the website bounce rate percentage is (the lower the better), means that you have a fast loading website and your visitors are viewing more than just one page.

The infographic below by TruConversion explains the importance of a speedy website and what can be done to improve load times.

How To Decrease Your Website Page Load Speed Time
Summary
Is your website fast enough?
Article Name
Is your website fast enough?
Description
A fast loading website converts more sales and enquiries, a slow website doesn't. We explain what you can do to speed things up in this infographic!
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