Take inspiration from others

Before diving into a new marketing campaign, take some time to research what others are doing. Keep your eyes peeled for current trends in email marketing and incorporate those trends into your own campaign.

Take inspiration from others

The best time to send an email is obviously when your audience is most likely to read it; an impossible mission, you may think. However, by using an email marketing platform, you get insights into your open rates and subscriber activity, giving you the tools to ascertain when your subscribers are most likely to open your emails. The more campaigns you send, the more fine-tuned the insights will get, so stick at it!

Use automation where appropriate

Automate parts of your marketing campaigns. For example, when people sign up for your newsletter, you can use automation triggers in MailChimp (or whichever platform you use) to auto-send them a welcome message.

Build community

Keeping up with your email subscribers can be a time-consuming task, but it pays off when they feel like you’re sharing real information with them. Take a bit of time every day to respond to questions, or to provide resources. You’ll build a relationship with your readers that will help you connect more deeply with them down the road.

Have fun with it!

Don’t treat email marketing like a task and you will see better results. This doesn’t mean that you shouldn’t make your subject lines compelling, or create targeted content, but don’t feel like every email you send out has to be ultra-formal and perfectly worded. Waken up your creative side, using appropriate, colourful imagery and gifs, and watch your click-rate increase!