Automation

Data-driven campaigns are becoming more targeted and effective. This personalised approach is bound to continue its dominance in the future. Automation has been playing a huge role in both data collection and data management. This year, it can only persist further.

Programmatic advertising has also been on the rise for quite some time now. The automatic purchase and sale of online advertising have truly been a game-changer. Businesses continuously outpace each other using this strategy.

Video Marketing

Since the first platforms on the internet allowed video content to be uploaded and played, the medium has had exponential growth. Today, as much as 78% of all internet users consume video content at least once every single week. Estimates point to around 80% of all online traffic this year being video streaming.

Fortunately, businesses can capitalise on the incredible potential of video by employing video marketing strategies. You can participate in the most important video platforms like YouTube and TikTok. Quality video content that entertains and adds value to your target audience can go a long way in cultivating trust and building a loyal following.

Cookie-Less Web

Last year, Google outlined a plan to phase out support for third-party cookies this year. Not long after, though, the tech giant decided to put the plan on hold until 2023.

Regardless of whether it’s this year or the next, it’s clear that third-party cookies are about to go. And while there was a lot of sentiment against this change, especially in the context of digital marketing, there are still some who believe that it can be a good thing for the industry.

What’s clear is that companies should start preparing for this eventuality as early as now. By leveraging first-party data collection and management, companies can also be more open about information and advertising policies, which will always earn extra goodwill from consumers.

Extended Reality

One of the biggest news last year was Facebook’s shift to the Metaverse. And while their social media platform is still one of the largest and most important avenues for digital marketing, this list item is not solely focused on them.

Instead, our attention is focused more on extended reality (XR) and how it will inevitably change how people produce and consume content. By getting into this technology as early as now, companies can be leaders in their industries.

Conclusion

This year’s digital trends are a combination of ones that we’ve seen before and fresh trends. The automated but data-driven and personalised approach continues to be a winner.  More engaging media like video and extended reality are also safe bets. Finally, there is a continuing shift towards more open policies and trust-building campaigns.

If you want to learn more about digital marketing, fill out the form on our contact page. The members of the Vaccoda team have been in the business of helping enterprises like yours establish their place on the web since 1997, with beautiful web design and smart digital marketing services that deliver a return on investment.