Case Study
Swap Nation

About Swap Nation

Swap Nation (formerly known as The Dress Change) is a women’s fashion portal that connects users through the website and allows them to swap items of women’s clothing and accessories.

The Requirements

Website Development

Graphic Design

Custom Functionality

The Problem

The idea for the website came about after our client had a good old clear-out of her cupboard! With such lovely items of clothing with little wear but no longer required, our client wondered if there was a way to swap items of clothing with others. Having researched online, it was decided that whilst there is Social Media to potentially swap clothing online, there isn’t a dedicated online portal that allows women to connect with one-another and swap items of clothing and accessories.

The Solution

The project was based around one requirement – to quickly and easily swap all items of women’s clothing and accessories, such as dresses, tops belts, bags and everything else in-between.

There was a need to ensure the whole process was efficient with a customer ratings system to rank users after the swap has taken place, as well as a way for users to create profiles, create wish-lists, update the status of the swap and more.


New users

Signing up each month


Increase in website hits

Coming from Social Media


Clothing and accessory swaps

On average per month

Arments Pie & Mash