Case Study
Plumbing Heating Gas

About Plumbing Heating Gas

Based in Bromley, Plumbing Heating Gas is a local, well established business offering a wide range of services including general plumbing, boiler and central heating installations, high-end bathroom installations and 24-hour emergency call-out services.

The Requirements

Website Development

Graphic Design


The Problem

The existing website was struggling to rank on Google and the number of website visitors was low. The other issue was a lack of leads being generated from the website or via Google Search Engine Optimisation or Google AdWords. Customers found it difficult to find the information they needed easily, especially when customers with emergency situations needed assistance.

The Solution

We started by building a new website that was built to be Search Engine Optimisation and conversion friendly. For any trade related business, the approach to the design of the website and marketing is crucial. We ensured that customers could find out about the services that Plumbing Heating Gas offered and made the website quick and easy to navigate on desktop computers, mobile phones, tablets, and other smart devices.

Once the website was live, and we planned and implemented both the Search Engine Optimisation (SEO) and Google AdWords strategies. The SEO strategy focuses on all the services Plumbing Heating Gas offers, and since starting the campaign in March 2019 to date, both telephone and website leads have been increasing month on month, with many customers enquiring about new boiler, central heating, and bathroom installations, as well as emergency enquiries too.

The Google AdWords campaign focuses on emergency call-outs and caters to both residential and commercial customers. Because of our knowledge of working with trades and understanding how trade type businesses need to present and market themselves online, we were able to deliver an SEO friendly website that is designed and built to convert as well as a digital marketing strategy covering SEO and Google AdWords to drive traffic and increase enquiries and leads.


New website leads

On average per month


New telephone leads

On average per month


Monthly website traffic

Generated via SEO

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