How to increase website engagement

How to increase website engagement

folder_openBusiness, Marketing
According to this study, out of over 2 billion website visits, over 55 percent was active on-page for only 15 seconds or less. To marketers everywhere, this confirms the ever-growing notion that internet users have very short attention spans and emphasises the need to capture website audiences as quickly as possible. As…
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Find Your Target Social Media Audience

On target – how to find your social media audience

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In order to find out where your target audience is hanging out, first you need to learn what a target audience actually is. It’s pretty easy getting friends and family to like your Facebook Page or Instagram account, but beyond their initial support, are they really the people most likely…
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Domain Name Authority - How To Increase It!

How to improve your website Domain Authority (DA)

folder_openBusiness, Marketing
Domain Authority (DA) is one of the ranking factors that determine a website’s placement in Google’s search engine results pages (SERPs). It refers to the score a website earns based on its backlink profile. The more high-quality backlinks a website has, the higher its domain authority becomes. For this reason,…
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How To Get More Backlinks To Your Website

How to get backlinks to your website

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Link building is one of the many strategies used in search engine optimisation. Quality backlinks inform search engines that other websites consider your content valuable and worthy of reference. The more backlinks you earn, the higher your website’s search rankings are likely to become. If you want to outrank your competitors on search,…
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Be More Productive

Want to be more productive? There’s a tool for that!

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Get productive! Ok, so you have a to-do list as long as your arm, deadlines are looming, anxiety levels rising, and the urge to procrastinate is almost overwhelming. But don’t panic, read on for our favourite online productivity tools. To do lists If you want a straightforward tick-list, native phone…
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Increase organic traffic to your website

How to increase organic traffic to your website

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Web traffic comes in a number of different forms. Search Engine Optimisation (SEO) can give you long-term visibility and organic traffic, while Paid Search offers immediate results at a price. If you value longevity or do not have the funds for search advertising or display ads, organic is the way…
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Generate More Social Media Engagement

How to make your social media feeds more engaging!

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One of the cornerstones of social media is consistency; whether you post on your platform three times a day or once a week, maintaining a routine keeps the algorithm on your side. We get that it can be difficult thinking up themes for grid or timeline posts, so we have…
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Digital Marketing Strategies For 2021

The best digital marketing strategies for 2021

folder_openBusiness, Marketing
Search engine optimisation has always evolved alongside marketing trends. While its core strategies such as strategic keyword insertions, high-quality content creation, link building, and mobile optimisation have remained the same, user intent and preferences change with the times. SEO specialists may follow a guidebook, but the execution is flexible and…
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Ecommerce And Social Media

Being e-commerce social and generating more sales!

folder_openBusiness, Marketing
Do you run an ecommerce business? If so, chances are you will have already realised the value of social media, but how best to utilise it to reach your customer base and convert followers into sales is somewhat of a mystery. Here are some social media tricks to get your…
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How To Make Your Website Load Faster

How to make your website load faster: 4 methods

folder_openDesign, Marketing
Several factors impact the success of your business’s digital marketing efforts. But few are more important than your page speed. Although this may sound basic or obvious, slow-loading pages can be anything from mildly annoying to deal-breaking when it comes to creating a positive creative experience for your visitors. No matter…
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Improve Your Website Bounce Rate

How to improve your website’s Bounce Rate

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There have been huge steps in online digital marketing in the past few years. Many businesses continuously experience both the benefits and challenges that these strategies have been creating. The fact that you’re reading this on our blog means that you’ve taken the first steps into making sure you’re taking…
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