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According to this study, out of over 2 billion website visits, over 55 percent was active on-page for only 15 seconds or less. To marketers everywhere, this confirms the ever-growing notion that internet users have very short attention spans and emphasises the need to capture website audiences as quickly as possible. As…

In order to find out where your target audience is hanging out, first you need to learn what a target audience actually is. It’s pretty easy getting friends and family to like your Facebook Page or Instagram account, but beyond their initial support, are they really the people most likely…

Domain Authority (DA) is one of the ranking factors that determine a website’s placement in Google’s search engine results pages (SERPs). It refers to the score a website earns based on its backlink profile. The more high-quality backlinks a website has, the higher its domain authority becomes. For this reason,…

Search engine optimisation has always evolved alongside marketing trends. While its core strategies such as strategic keyword insertions, high-quality content creation, link building, and mobile optimisation have remained the same, user intent and preferences change with the times. SEO specialists may follow a guidebook, but the execution is flexible and…

Do you run an ecommerce business? If so, chances are you will have already realised the value of social media, but how best to utilise it to reach your customer base and convert followers into sales is somewhat of a mystery. Here are some social media tricks to get your…