How to Get More Google Reviews from Customers

folder_openBusiness, Marketing
Never underestimate the power of customer reviews. People all over the world rely on them to make more informed purchase decisions. Not only do reviews significantly impact the buyer’s journey, but they also carry a lot of weight in terms of Google’s search algorithm. The more customers that leave quality…
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does-my-business-need-seo

Do I need to do SEO on my website?

folder_openBusiness, Marketing
Having a business today usually entails the need to create a strong online presence since this will help you gain access to a wider audience. More leads mean more potential customers. Although digital marketing has many aspects, having a well-crafted website should always be your top priority. Gone are the…
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do-i-need-an-app

Does my business need an App?

folder_openBusiness, Development
Whether you’ve just set up your business or you’re strategising a growth plan, building an app for your company could be on your radar. With increasing numbers of people using mobile phones for their daily internet use, getting in on that action seems to be a no-brainer. Read on to…
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How to write great newsletters people will want to read

How to write newsletters your customers want to read

folder_openBusiness, Marketing
Newsletters are an excellent way to communicate with your customers on a regular basis, but if you want to ensure yours gets read, you’ll need to be strategic about how you present them. Read on for some tips as to how you can create newsletters that keep your readers engaged…
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SEO Tips For Beginners

SEO tips for beginners

folder_openBusiness, Marketing
With currently more than 8.5 billion searches a day, it’s hard to imagine a time when people weren’t so dependent on Google or any other search engine. But that’s okay, since businesses like yours can take advantage of this increasingly important opportunity with these three words – Search Engine Optimisation.…
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Does my business need a blog?

folder_openBusiness, Marketing
Blogging has been around since 1994, when Justin Hall wrote a piece about HTML samples and posted it on his website. In the subsequent 17 years, the blogging scene has grown enormously, with businesses in most sectors having a blog section on their website. What’s the deal with blogging? Creating…
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Digital Marketing Trends For 2022

Digital marketing trends in 2022

folder_openBusiness, Marketing
Outperform your competition this year by learning about the digital marketing trends of 2022. The world’s digital transformation is in full swing. Whether it’s because of globalisation or the ongoing pandemic, digitisation, especially of businesses, is a trend not likely to go anywhere. Speaking of trends, in this increasingly digital…
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5 SEO Facts To Help You Understand Your Journey

Five quick SEO facts to help you understand your SEO journey

folder_openMarketing
By now, it’s obvious that every business needs an online presence (and if you’re still not convinced, it’s time to take our word for it). A huge part of having an online presence is SEO, or Search Engine Optimisation; a process that improves the quality and quantity of organic (unpaid)…
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How to run a competition on Facebook

How to run a competition or giveaway on Facebook

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Facebook is a key tool for businesses of all sizes, as a regularly updated page can let potential customers know you are still trading, what is current in your industry, and where they can find you! Competitions are a great way to boost page likes and engage users, but there…
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SEO Image Optimisation - Why It Matters

What is image optimisation in SEO?

folder_openMarketing
Search Engine Optimisation (SEO) is an essential marketing strategy for success in the modern business landscape. Marketers mainly focus on content and web design to drive their SEO marketing efforts. However, image optimisation is one SEO aspect that is also vital but often overlooked. Professional web designers perform image optimisation…
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