What is CMS in Web Design?

folder_openDesign, Marketing
Customers today spend most of their time on devices, shifting purchases and transactions online. It’s important to optimise your customers’ digital experience so that your business can stay ahead of the competition. Building and maintaining a website is a must for businesses of all sizes. However, many business owners find…
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How to make your website look professional

How to make a website look professional

folder_openBusiness, Design, Development
Your website is like a virtual store that people can check out, so it needs to look professional if you want to earn their trust and encourage them to make a call to action. Make your first impression count. If your website doesn’t stand out immediately, people won’t be interested…
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What Is Anchor Text In SEO

What is Anchor Text in SEO?

folder_openBusiness, Marketing
Websites provide many benefits for businesses looking to build brand awareness and effectively market their products and services online. They are also important for SEO marketing, since a user-friendly website can lead to more traffic, leads and conversions. In web development, keywords and meta tags are crucial in improving your…
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4 Tips for Google My Business

folder_openBusiness, Marketing
Google My Business (GMB) is an online service that lets businesses manage their presence across multiple platforms, including Google Search and Google Maps. When you claim your business on GMB, you can provide information such as working hours, photos, and menus, which will appear when customers search for you on…
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How to get more Google reviews from customers

folder_openBusiness, Marketing
Never underestimate the power of customer reviews. People all over the world rely on them to make more informed purchase decisions. Not only do reviews significantly impact the buyer’s journey, but they also carry a lot of weight in terms of Google’s search algorithm. The more customers that leave quality…
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does-my-business-need-seo

Do I need to do SEO on my website?

folder_openBusiness, Marketing
Having a business today usually entails the need to create a strong online presence since this will help you gain access to a wider audience. More leads mean more potential customers. Although digital marketing has many aspects, having a well-crafted website should always be your top priority. Gone are the…
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do-i-need-an-app

Does my business need an App?

folder_openBusiness, Development
Whether you’ve just set up your business or you’re strategising a growth plan, building an app for your company could be on your radar. With increasing numbers of people using mobile phones for their daily internet use, getting in on that action seems to be a no-brainer. Read on to…
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How to write great newsletters people will want to read

How to write newsletters your customers want to read

folder_openBusiness, Marketing
Newsletters are an excellent way to communicate with your customers on a regular basis, but if you want to ensure yours gets read, you’ll need to be strategic about how you present them. Read on for some tips as to how you can create newsletters that keep your readers engaged…
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SEO Tips For Beginners

SEO tips for beginners

folder_openBusiness, Marketing
With currently more than 8.5 billion searches a day, it’s hard to imagine a time when people weren’t so dependent on Google or any other search engine. But that’s okay, since businesses like yours can take advantage of this increasingly important opportunity with these three words – Search Engine Optimisation.…
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Does my business need a blog?

folder_openBusiness, Marketing
Blogging has been around since 1994, when Justin Hall wrote a piece about HTML samples and posted it on his website. In the subsequent 17 years, the blogging scene has grown enormously, with businesses in most sectors having a blog section on their website. What’s the deal with blogging? Creating…
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Digital Marketing Trends For 2022

Digital marketing trends in 2022

folder_openBusiness, Marketing
Outperform your competition this year by learning about the digital marketing trends of 2022. The world’s digital transformation is in full swing. Whether it’s because of globalisation or the ongoing pandemic, digitisation, especially of businesses, is a trend not likely to go anywhere. Speaking of trends, in this increasingly digital…
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