How well do your landing pages convert?

Having landing pages is great – especially for Search Engine Optimisation and PPC (AdWords), but if the content within them isn’t structured and displayed well, or is too confusing for your customers, you may find that they don’t convert as well as they should.

Including prominent call-to-action sections (or ‘CTAs’ for short) along with your key messages / unique selling points and other valuable information are important considerations for any landing page, but do you know what else you should think about when creating your landing pages?

The infographic below by Brafton explains the best approach to creating landing pages that convert in clear, easy to follow steps.