Google My Business (GMB) is an online service that lets businesses manage their presence across multiple platforms, including Google Search and Google Maps. When you claim your business on GMB, you can provide information such as working hours, photos, and menus, which will appear when customers search for you on Google. Here are four tips for improving your presence on Google My Business and maximising its incredible potential.
Why do I need Google My Business?
Many of your potential customers use Google Maps and search engines to find you and your business. For example, if they’re looking for a plumber in their local area, they may type ‘Plumber Bromley’ into a search engine, or open up Google Maps and click on ‘local businesses’. Creating a strong profile on Google can help increase your visibility as an expert in your field, boosting traffic to your site with a high potential for conversion.
How to set up Google My Business
Google has made it incredibly easy to set up your business page on their platform. All you need is an email address, along with an existing website (or social media account). If you already have these things, head over to Google My Business and click to add your business. You’ll then be prompted to fill out your company information—with fields like location, phone number, website URL, hours of operation and more.
How to optimise Google My Business profile page
Having a professional-looking and optimised profile page is crucial to your business’ success, especially when it comes to online reviews. Make sure you upload relevant photos that represent your business well, and include all contact information to encourage online customers to make initial contact, and to leave feedback after their experience.
How to add videos to Google My Business listings
Video is a great way of showcasing your business, and Google My Business has made it easy for you to add videos to your account. Simply open your profile, scroll to the photos tab on the left-hand-side, click on Add Videos and drag to upload. A video speaks a million words, we are sure!