long tail and short tail keywords

Short-tail and long-tail keywords explained

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One of the most important practices in Search Engine Optimisation (SEO) is keyword research. SEO keywords range from simple words to complex phrases and are used to increase organic search traffic. Properly researched and optimised keywords can effectively connect your target audience with your website. The main goal of keyword research is…
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Pinterest For Businesses

Hearing the pin drop…

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Where do you head if you want to feel inspired? Which platform do you go to when you want ideas for your new kitchen, hairstyle, garden design or dinner? Pinterest is where. Not just for dreamers It used to be the domain of dreamers, but Pinterest has become an unlikely…
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The latest video trends – do you engage in video marketing?

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Now is the best time to engage in video marketing, if you haven’t already started. vaccodadesign.com can confirm this; we’ve had a front-seat perspective on how video marketing and consumption skyrocketed in the past year and a half. But to avoid getting called out for conjecture, here are some findings on video…
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Is Your Website Secure?

How to make your website secure: 4 key methods

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Last year, almost 96% of businesses in the UK reported being negatively impacted by security breaches. As such, business owners need to prioritise website security more than ever. Neglecting cybersecurity can lead to stolen assets, productivity loss, and a damaged reputation. As the leading provider of web design services in Croydon and many other areas,…
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How to increase website engagement

How to increase website engagement

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According to this study, out of over 2 billion website visits, over 55 percent was active on-page for only 15 seconds or less. To marketers everywhere, this confirms the ever-growing notion that internet users have very short attention spans and emphasises the need to capture website audiences as quickly as possible. As…
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Find Your Target Social Media Audience

On target – how to find your social media audience

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In order to find out where your target audience is hanging out, first you need to learn what a target audience actually is. It’s pretty easy getting friends and family to like your Facebook Page or Instagram account, but beyond their initial support, are they really the people most likely…
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Domain Name Authority - How To Increase It!

How to improve your website Domain Authority (DA)

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Domain Authority (DA) is one of the ranking factors that determine a website’s placement in Google’s search engine results pages (SERPs). It refers to the score a website earns based on its backlink profile. The more high-quality backlinks a website has, the higher its domain authority becomes. For this reason,…
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How To Get More Backlinks To Your Website

How to get backlinks to your website

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Link building is one of the many strategies used in search engine optimisation. Quality backlinks inform search engines that other websites consider your content valuable and worthy of reference. The more backlinks you earn, the higher your website’s search rankings are likely to become. If you want to outrank your competitors on search,…
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Be More Productive

Want to be more productive? There’s a tool for that!

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Get productive! Ok, so you have a to-do list as long as your arm, deadlines are looming, anxiety levels rising, and the urge to procrastinate is almost overwhelming. But don’t panic, read on for our favourite online productivity tools. To do lists If you want a straightforward tick-list, native phone…
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Increase organic traffic to your website

How to increase organic traffic to your website

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Web traffic comes in a number of different forms. Search Engine Optimisation (SEO) can give you long-term visibility and organic traffic, while Paid Search offers immediate results at a price. If you value longevity or do not have the funds for search advertising or display ads, organic is the way…
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Generate More Social Media Engagement

How to make your social media feeds more engaging!

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One of the cornerstones of social media is consistency; whether you post on your platform three times a day or once a week, maintaining a routine keeps the algorithm on your side. We get that it can be difficult thinking up themes for grid or timeline posts, so we have…
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